Content Marketing for the Very Busy

What Effective Content Marketing Costs

Wait, what? Content and creativity isn’t free? We thought artists just want to make things for the exposure and to express themselves. Dream on. Makers are professionals and should be regarded and paid that way. And then there are the costs of content leadership within your org, content strategy and dollars to promote content. It doesn’t have to break your bank, but you should know how much or little content marketing you can afford.

What Content Strategy Really Is

It’s probably one of the most confusing terms in marketing right now? What is content strategy? What does that get me? What are all the different functions, disciplines and skills involved with content strategy? 

What Content Really Is

What is someone talking about when they talk about content? What does that word mean, especially from a marketing perspective?

What Content Marketing Really Means

We hear so much about it and how it’s more important now than ever. But why do we even need this different kind of marketing? Isn’t just plain old marketing good enough? 

The Distribution Channels for Content

There are many stages on which you can put on your show. And you need to know what stage and audience you’re making the content for before you make it. Learn the many options you have for getting your content out into the world. 

How to Tell Good Content from Bad

Everyone thinks they know the difference between good content and content that’s just “meh.” But do you? Do you have the real world trial and error experience in entertainment and journalism to know how to put on a good show? Even if you don’t, it’s still possible to know what to look for when content is brought to you for approval.

How to Organize Internally for Content Marketing

Does this sound familiar? Different departments are making things they think they need in an ad hoc, campaign driven manner. Everyone’s just doing the content tasks their boss tells them to and checking the box. Nothing is connected to a larger brand narrative or identity. That’s called content chaos. And it’s time to start building a workable content operating system.

How to Make Sure Your Content Gets Seen

Guess what. If you build it, they won’t necessarily come. It’s not enough to make great content. It will be worth absolutely nothing if the audience you made it for never sees it. You can’t make anyone watch or read your stuff, but find out how to put yourself in the best for people to want to get it.

How to Know if Your Content Marketing is Working

Every once in awhile the question comes up, why are we making this? Good. It should. That’s a key piece of content strategy. Find out how to set the success metrics for the content you make and know for sure your content is accomplishing what you made it to do.

How to Know if a Content Strategist is Legit

Combined with the challenge of everyone having their own idea and definition of what content strategy is, is the challenge of weeding out the people and agencies who say they do content strategy from the ones who actually know how to do it and have done it successfully for previous employers and clients. Here’s what to look for.