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This 12-episode limited series serves as a brief primer for those new to content marketing who want to understand how it differs from advertising, what makes for good content marketing, how to measure its effectiveness, and many other foundational learnings and tips.

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What is someone talking about when they talk about content? What does that word mean, especially from a marketing perspective?

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What is someone talking about when they talk about content? What does that word mean, especially from a marketing perspective?